2022
I designed a complete modular newsletter system for Marc O’Polo within the Emarsys environment. The project covered UX and UI redesign for both desktop and mobile, ensuring consistency with the brand identity and strong usability. I was responsible for the process from concept to implementation and testing.
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2022
I developed the concept for the redesign of key pages of the Marc O’Polo online store, including the new homepage, PLP, and footer. The project aimed to translate the updated corporate identity into a cohesive digital system without disrupting the existing user experience. I led the process from concept and stakeholder alignment to implementation support and testing.
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2024
I led the UX and UI direction for the development of a completely new Hexeline online store built on Shopware. The project covered visual direction, functional concept, and continuous collaboration with designers and developers. The goal was to create a premium, modern e-commerce experience aligned with the brand’s new identity.
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2024
I designed and developed the UX and UI concept for a custom-built online store for my brand, Fragmented. The project covered design, functional structure, and close collaboration with the developer throughout implementation. The goal was to create a minimalist, modern, and intuitive shopping experience aligned with the brand identity.
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Founder of Fragmented — an independent upcycling fashion brand — strengthening my strategic thinking, leadership, and hands-on execution.
Based in Poland. Available for remote collaboration as an extension of your creative team.
+48 881911816
linkedin.com/in/paulina-panas/
Academy of Fine Arts, Łódź, Poland
Polish Philology (master’s)
University of Łódź, Poland
Founder & Creative Director
since 2024
Hexeline / hexe.com.pl
Creative Director
2023-2024
Marc O’Polo GmbH / marc-o-polo.com
Senior Digital Content & Creative Manager
2019-2023
Marc O’Polo GmbH / marc-o-polo.com
Senior Graphic Designer (for ecommerce)
2017-2019
Marc O’Polo GmbH / marc-o-polo.com
Web Graphic Designer
2015-2017
mytheresa.com
Junior Graphic Designer
2014-2015
After Effects, Sketch, Figma
English / fluent
German / conversational