PAULINA PANAS
CREATIVE & ART DIRECTION
BRAND DEVELOPMENT
DIGITAL & E-COMMERCE
I’m an independent Art Director and Visual Creative working across fashion, brand and digital.
With 12+ years of experience, I develop creative concepts and visual direction grounded in brand strategy — shaping identities, campaigns, photography, content and e-commerce experiences.
My background includes Marc O’Polo and mytheresa.com in Germany, creative direction at Hexeline and Tatuum in Poland, freelance collaborations, and the development of my own fashion label, Fragmented.
Having worked both in-house and independently, I understand how brands operate from the inside — from defining a creative direction and identifying opportunities to translating ideas into cohesive, meaningful experiences across different touchpoints.
I’m drawn to work that is distinctive, thoughtful and visually coherent, with a strong focus on image, typography and detail.
Based in Łódź, Poland. Available for selected freelance, project-based and long-term collaborations.
+48 881911816
paulinapanas@outlook.com
linkedin.com/in/paulina-panas/
CV
Education
Graphic Design (postgraduate)
Academy of Fine Arts, Łódź, Poland
Polish Philology (master’s)
University of Łódź,
Poland
Experience Tatuum / tatuum.com
Creative Director
2026
Marc O’Polo + selected clients
Independent Creative / Freelance
2025
Fragmented / fragmentedstudios.com
Founder & Creative Director
since 2024
Hexeline / hexe.com.pl
Creative Director
2023-2024
Marc O’Polo / marc-o-polo.com
Senior Digital Content & Creative Manager
2019-2023
Marc O’Polo / marc-o-polo.com
Senior Graphic Designer
2017-2019
Marc O’Polo / marc-o-polo.com
Web Graphic Designer
2015-2017
mytheresa.com
Junior Graphic Designer
2014-2015
ToolsAdobe Creative Cloud
Figma
Sketch
Jira
Confluence
AI Creative Tools
Languages
Polish / native
English / fluent
German / conversational
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Fragmented
Brand & Creative Direction
Fragmented is a self-initiated fashion brand project for which I am responsible for the complete creative direction. My role spans brand identity development, logo design, visual language and the creative development of original knitwear pieces.
I also lead the art direction of the brand’s photography, developing concepts for both editorial and e-commerce imagery and translating the character of Fragmented into a coherent visual narrative. Particular attention is given to how the physical product – its details, textures and craftsmanship – is translated into digital visuals.
The project brings together brand, product, image and digital experience, creating a distinctive and consistent identity across editorial, commercial and e-commerce contexts.
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