PAULINA PANAS
CREATIVE & ART DIRECTION
BRAND DEVELOPMENT
DIGITAL & E-COMMERCE
I’m an independent Art Director and Visual Creative working across fashion, brand and digital.
With 12+ years of experience, I develop creative concepts and visual direction grounded in brand strategy — shaping identities, campaigns, photography, content and e-commerce experiences.
My background includes Marc O’Polo and mytheresa.com in Germany, creative direction at Hexeline and Tatuum in Poland, freelance collaborations, and the development of my own fashion label, Fragmented.
Having worked both in-house and independently, I understand how brands operate from the inside — from defining a creative direction and identifying opportunities to translating ideas into cohesive, meaningful experiences across different touchpoints.
I’m drawn to work that is distinctive, thoughtful and visually coherent, with a strong focus on image, typography and detail.
Based in Łódź, Poland. Available for selected freelance, project-based and long-term collaborations.
+48 881911816
paulinapanas@outlook.com
linkedin.com/in/paulina-panas/
CV
Education
Graphic Design (postgraduate)
Academy of Fine Arts, Łódź, Poland
Polish Philology (master’s)
University of Łódź,
Poland
Experience Tatuum / tatuum.com
Creative Director
2026
Marc O’Polo + selected clients
Independent Creative / Freelance
2025
Fragmented / fragmentedstudios.com
Founder & Creative Director
since 2024
Hexeline / hexe.com.pl
Creative Director
2023-2024
Marc O’Polo / marc-o-polo.com
Senior Digital Content & Creative Manager
2019-2023
Marc O’Polo / marc-o-polo.com
Senior Graphic Designer
2017-2019
Marc O’Polo / marc-o-polo.com
Web Graphic Designer
2015-2017
mytheresa.com
Junior Graphic Designer
2014-2015
ToolsAdobe Creative Cloud
Figma
Sketch
Jira
Confluence
AI Creative Tools
Languages
Polish / native
English / fluent
German / conversational
BACK TO ALL PROJECTS
Fragmented
UX & UI Design (Custom E-commerce Store)
This project involved the creation of a fully custom online store for Fragmented, built on a WordPress-based solution rather than a pre-made template. I was responsible for defining the UX and UI concept, designing key pages and components, and preparing specifications to guide development.
Throughout the process, I closely supervised the developer’s work, provided continuous feedback, and ensured that both visual and functional aspects remained aligned with the original concept. After implementation, I tested the live environment and refined the experience to achieve a clean, minimalist, and user-friendly e-commerce platform that reflects the brand’s identity and values.
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