MARC O'POLO_04 — Paulina Panas

PAULINA PANAS

CREATIVE & ART DIRECTION
BRAND DEVELOPMENT
DIGITAL & E-COMMERCE

I’m an independent Art Director and Visual Creative working across fashion, brand and digital.

With 12+ years of experience, I develop creative concepts and visual direction grounded in brand strategy — shaping identities, campaigns, photography, content and e-commerce experiences.

My background includes Marc O’Polo and mytheresa.com in Germany, creative direction at Hexeline and Tatuum in Poland, freelance collaborations, and the development of my own fashion label, Fragmented.

Having worked both in-house and independently, I understand how brands operate from the inside — from defining a creative direction and identifying opportunities to translating ideas into cohesive, meaningful experiences across different touchpoints.

I’m drawn to work that is distinctive, thoughtful and visually coherent, with a strong focus on image, typography and detail.

Based in Łódź, Poland. Available for selected freelance, project-based and long-term collaborations.

+48 881911816
paulinapanas@outlook.com

linkedin.com/in/paulina-panas/

Education

Graphic Design (postgraduate)
Academy of Fine Arts, Łódź, Poland

Polish Philology (master’s)
University of Łódź, Poland

Experience

Tatuum / tatuum.com
Creative Director
2026

Marc O’Polo + selected clients
Independent Creative / Freelance
2025

Fragmented / fragmentedstudios.com
Founder & Creative Director
since 2024

Hexeline / hexe.com.pl
Creative Director
2023-2024

Marc O’Polo / marc-o-polo.com
Senior Digital Content & Creative Manager
2019-2023

Marc O’Polo / marc-o-polo.com
Senior Graphic Designer
2017-2019

Marc O’Polo / marc-o-polo.com
Web Graphic Designer
2015-2017

mytheresa.com
Junior Graphic Designer
2014-2015

Tools

Adobe Creative Cloud
Figma
Sketch
Jira
Confluence
AI Creative Tools

Languages

Polish / native
English / fluent
German / conversational

BACK TO ALL PROJECTS

Marc O’Polo

Digital Brand & Commercial Campaigns

For the FW25 season of Marc O’Polo Denim, I led the artistic direction and execution of the brand’s digital presence within the e-commerce environment. I developed the overarching creative concept and translated it across campaign and sales landing pages, newsletters, on-site promotional assets, visual content for POS screens and category-driven promotional communication.

Alongside brand campaigns, I developed digital commercial campaigns including Winter Sale FW25, Sale SS25 and other promotional initiatives. My responsibility covered the full digital workflow — from concept development, early mock-ups and layouts to visual storytelling and the delivery of final, production-ready assets.

The focus was on translating both brand identity and commercial objectives into visually strong communication, maintaining a consistent and premium experience across digital customer touchpoints while supporting campaign engagement and sales.

BACK TO ALL PROJECTS