PAULINA PANAS








CREATIVE & ART DIRECTION / BRAND DEVELOPMENT / DIGITAL & E-COMMERCE



SELECTED WORK
CV



I’m an independent Art Director and Visual Creative working across fashion, brand and digital.

With 12+ years of experience, I develop creative concepts and visual direction grounded in brand strategy — shaping identities, campaigns, photography, content and e-commerce experiences.

My background includes Marc O’Polo and mytheresa.com in Germany, creative direction at Hexeline and Tatuum in Poland, freelance collaborations, and the development of my own fashion label, Fragmented.

Having worked both in-house and independently, I understand how brands operate from the inside — from defining a creative direction and identifying opportunities to translating ideas into cohesive, meaningful experiences across different touchpoints.

I’m drawn to work that is distinctive, thoughtful and visually coherent, with a strong focus on image, typography and detail.

Based in Łódź, Poland. Available for selected freelance, project-based and long-term collaborations.



+48 881911816
paulinapanas@outlook.com



linkedin.com/in/paulina-panas/



SELECTED WORK
CV