2022
I designed a complete modular newsletter system for Marc O’Polo within the Emarsys environment. The project covered UX and UI redesign for both desktop and mobile, ensuring consistency with the brand identity and strong usability. I was responsible for the process from concept to implementation and testing.
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2022
I developed the concept for the redesign of key pages of the Marc O’Polo online store, including the new homepage, PLP, and footer. The project aimed to translate the updated corporate identity into a cohesive digital system without disrupting the existing user experience. I led the process from concept and stakeholder alignment to implementation support and testing.
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2024
I led the UX and UI direction for the development of a completely new Hexeline online store built on Shopware. The project covered visual direction, functional concept, and continuous collaboration with designers and developers. The goal was to create a premium, modern e-commerce experience aligned with the brand’s new identity.
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2024
I designed and developed the UX and UI concept for a custom-built online store for my brand, Fragmented. The project covered design, functional structure, and close collaboration with the developer throughout implementation. The goal was to create a minimalist, modern, and intuitive shopping experience aligned with the brand identity.
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Founder of Fragmented — an independent upcycling fashion brand — strengthening my strategic thinking, leadership, and hands-on execution.
Based in Poland. Available for remote collaboration as an extension of your creative team.
+48 881911816
linkedin.com/in/paulina-panas/
Academy of Fine Arts, Łódź, Poland
Polish Philology (master’s)
University of Łódź, Poland
Founder & Creative Director
since 2024
Hexeline / hexe.com.pl
Creative Director
2023-2024
Marc O’Polo GmbH / marc-o-polo.com
Senior Digital Content & Creative Manager
2019-2023
Marc O’Polo GmbH / marc-o-polo.com
Senior Graphic Designer (for ecommerce)
2017-2019
Marc O’Polo GmbH / marc-o-polo.com
Web Graphic Designer
2015-2017
mytheresa.com
Junior Graphic Designer
2014-2015
After Effects, Sketch, Figma
English / fluent
German / conversational
FW25
For Marc O’Polo Denim FW25, I developed and executed the complete digital creative concept across all e-commerce touchpoints. My scope covered campaign and sales landing pages, newsletters, on-site assets, and POS screen visuals. I was responsible for the entire digital channel — from concept and layouts to final asset delivery.
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FW25
A selection of commercial and seasonal digital campaigns for Marc O’Polo, including Winter Sale FW25 and category-focused promotional banners. I was responsible for the full digital process — from creative concept and layouts to final asset delivery. The focus was on strong visual clarity, consistency with the brand identity, and commercial effectiveness.
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since 2024
Fragmented is an independent fashion brand founded and creatively directed by me. The project covers the development of the brand identity, logo design, and the visual language expressed through art-directed photo shoots. The focus was on building a distinctive, consistent brand presence across all visual touchpoints.
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since 2024
This project showcases my work in product design for Fragmented, including the development of original knitwear pieces. Alongside the design process, I was also responsible for the art direction of product photo shoots created specifically for the online store. The project highlights a holistic approach to product creation and digital presentation.
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2024
For Hexeline, I led a comprehensive brand identity redesign, including a new logo, a cohesive monogram and an updated typographic direction. The project also covered the development of a consistent visual identity and tone of voice. The goal was to strengthen brand recognition and create a clear, contemporary brand presence.
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SS24 / FW24 / SS25
I led the artistic direction of editorial photo shoots for Hexeline across multiple seasons, including SS24, FW24, and SS25. My role covered concept development, team briefing, and on-set coordination. The focus was on creating strong, coherent visual stories aligned with the brand’s identity.
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SS24
This project presents the artistic direction of still life photography created for Hexeline. Selected examples from the SS24 season are shown.